October 16, 2019

Red Rock holds ribbon-cutting for new car dealership

Red Rock holds ribbon-cutting for new car dealership

By Neal A. Shipman
Farmer Editor

While Red Rock Auto of Watford City began selling new vehicles for the first time a little over eight months ago from a temporary building in Watford
City, on Friday, Oct. 11, the new car dealership had its official ribbon-cutting of its new 22,000 square foot facility.
“It feels really good to finally be open,” stated Adam Nelson, who along with his brother, Allex, owns the new dealership. “We started selling out of our new facility in mid-August, but we waited until everything was completed before we held our ribbon-cutting.”
Red Rock Auto of Watford City, which carries new Chrysler, Dodge, Jeep and Ram vehicles, as well as a large inventory of used vehicles, is the first new car dealership in Watford City since 2002 when S & S Motors gave up its Ford franchise. At one time in the early 2000s, Watford City had three new car dealerships. But changes in the requirements for dealers to maintain their new car franchises made it more and more difficult for small town owners to make the investments.

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